It is the early days for Takahashi’s new venture, Uvula. “To be honest, it’s not really a ‘company’ yet,” he says. “But when I went freelance, I needed a platform of expression, so I bought the domain.”

I ask him where the unusual name came from. “I was going through the dictionary app on my phone and came across the word randomly. It jumped out at me. I didn’t know the word before but it seemed so beautiful to me.”

“In Japanese, if you translate our word for that part of the body back into English it comes out as something like ‘throat penis’, something really ugly. So I like the contrast of this beautiful word in English with the weird, ugly word in Japanese.”