Ngmoco is removing Rolando from the AppStore after they launch the sequel. BB speculates this is for marketing reasons, sort of the way Disney pulls their classic animated films on and off of the home video market.

We are talking about digital downloads though, so there isn’t really a secondhand market. You can’t get Rolando on ebay or from gamestop once it’s off the market. It will be interesting to see if people start trading hacked/pirated digital copies though. It seems a pretty distinct possibility to me. As someone who legitimately bought a copy of Rolando, I’ll not very happy about not being able to re-download it if I need to.

Can we get some consumer outcry like when Microsoft announced they would pull underperforming games from XBLA?

Update: there was some outcry and ngmoco quickly announced that they are going to do the right thing.