June 17, 2009
“ I see video games not as addicting time-wasters, but instead as powerful tools for communication and expression through their unique channel, which is interactivity,” noted Rohrer. “Deep interactivity is missing from most digital brand campaigns, and I’m hoping to change that. Tool shares my vision, and I’m fortunate to be working with them.

TRUST: Tool Signs Video Game Visionary Jason Rohrer

Wow, this is strange. Jason Rohrer who is known for his art games like Passage, his voluntarily simple lifestyle, and his devotion to open source and free distribution of his works, has signed with an advertising agency?

If I had to guess, I’d say that his idealistic free distribution scheme hasn’t been bringing in enough dontations to support his lifestyle, but I know he’s also been doing tons of conferences and speaking events, consulting for EA/Steven Spielberg, and released for pay iPhone versions of a couple of his games.

It’ll be interesting to see what comes of this deal. I’m sure Rohrer wouldn’t do it if he had to work on things that went against his values, but that quote above sounds a bit hokey to me… His vision is to bring interactivity to “digital brand campaigns.” Really?

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